Vaccine Misinfo Guide
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Vaccine Misinfo Guide

VACCINE

MISINFORMATION MANAGEMENT GUIDE

Guidance for addressing a global infodemic and fostering demand for immunization

Published December, 2020

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ABOUT

Misinformation threatens the success of vaccination programs across the world. Unicef, First Draft, Yale Institute for Global Health, and PGP (The Public Good Projects) have partnered to create the Vaccine Misinformation Management Field Guide. This guide aims to help organizations to address the global infodemic through the development of strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination that are informed by social listening.

GUIDE

 
 

PART 1 - VACCINATION IN THE INFORMATION AGE

  • Vaccine Hesitancy

  • Infodemics, misinformation and disinformation

  • Why are people susceptible to misinformation?

  • Misinformation is sticky

  • 3 reasons why people create vaccine disinformation

  • Don’t be distracted by disinformation

  • A strategic approach to misinformation management

PART 2 - MISINFORMATION MANAGEMENT: A FIELD GUIDE

  • Preparation Phase

  • Listen Phase

  • Understand Phase

  • Engage Phase

  • Conclusion

Appendices include case studies, tips, examples, and recommended metrics.

Additional Languages

WEBINAR

Hosted by Sabin, the Boost Community and UNICEF, this webinar introduces the fundamentals of misinformation, a vaccine misinformation field guide in development by UNICEF and partners, and additional resources and training available to support countries in developing practical sub-national strategies. Representatives from the UNICEF Pakistan Country Office discussed their work in UNICEF’s Risk Communication and Community Engagement (RCCE) program, which uses social and behavioral data around COVID-19 to refine its intervention, messages and community engagement. The evidence has been used to flag key issues and share recommendations with policy makers, as well as shape sectoral and RCCE interventions.

 

VERSION FRANÇAISE

Ce webinaire présente les principes fondamentaux de la désinformation, un guide pratique pour la gestion des fausses informations sur les vaccins en cours d’élaboration par l’UNICEF et ses partenaires, ainsi que des ressources et formations supplémentaires disponibles pour aider les pays à élaborer des stratégies infranationales pratiques.