GUIDE

 
 

PART 1 - VACCINATION IN THE INFORMATION AGE

  • Vaccine Hesitancy

  • Infodemics, misinformation and disinformation

  • Why are people susceptible to misinformation?

  • Misinformation is sticky

  • 3 reasons why people create vaccine disinformation

  • Don’t be distracted by disinformation

  • A strategic approach to misinformation management

PART 2 - MISINFORMATION MANAGEMENT: A FIELD GUIDE

  • Preparation Phase

  • Listen Phase

  • Understand Phase

  • Engage Phase

  • Conclusion

Appendices include case studies, tips, examples, and recommended metrics.

 
 

VERSION FRANÇAISE